Over the past few years, keyword strategies have evolved quite a bit as new technological advances have emerged, such as conversational search and voice search applications, therefore the need for new SEO strategies for keywords.
Remember how we used to focus on broad keyword strategies? Well, it’s time to refocus on how our audiences are searching for their needs online and identify when they are close to deciding to buy; you’d be surprised how exact searches can be.
This blog takes you through a deep understanding of search intent and how you can put it to use for high-intent keywords when performing keyword research and optimizations in your SEO efforts.
The Power of High-Intent Keywords
Performing keyword research for long-tail keywords always brought back the dreaded “low search volume” result, so why bother?
Think with Google has different reasoning to this where they reckon that:
“The long tail could provide an untapped opportunity to connect with potential customers. Invest in these areas and see volumes grow.”
So coming from Google and considering the nature of search intent nowadays, adopting a long-tail SEO strategy is something you better start looking into for your SEO marketing efforts
Search Intent Matters
A lot goes into understanding search intent from an SEO perspective. Why an online user performs a search and what they are searching for becomes the name of the game when trying to get SEO content right.
The intent context you incorporate into on-page SEO, backlinking, and other SEO optimization factors will significantly influence how search engines rank your business website online.
The basic rule of thumb: Content must pair with search intent to be able to rank keywords.
High-Intent Keywords Value
There are many types of user intent.
Fact: Informational intent is the most dominant type of user intent.
Top Funnel Focus
Now that you understand the user intent classifications, it’s evident that you’d want to stick to transactional and commercial intent because they are high intent search queries. These are the types of users every business dreams of because they are on the verge of purchasing.
Informational and navigational user intent requires more time and investment. You have to nurture these audiences with engaging content to take them from the bottom of the funnel to the top. The best strategy is to leave these lower intent keywords down the priority list.
So rather than putting in that effort to generate thousands of visits and attempt to nurture leads over time, marketers can simply start focus on how to engage with the top of the funnel first.
Seeking High-Intent Keywords
When performing high-intent keyword optimization, here are things to consider.
Inspect Search Intent
- Is it the right user intent type? Commercial or Transactional
- Is it aligned with a long-tail search query?
- Is the content you are providing for a specific search query relevant enough?
- Is the search result a good fit for the high-intent keyword?
Pro-Tip: Ensure you carefully check these because search engines detect poor user experience with search queries and downrank to prioritize user experience.
Optimize Existing Content
The challenges with ranking most times are due to a search intent issue. Perhaps content on your website is outdated and needs to be updated. Make time to schedule in re-optimizing content to increase and improve the quality of website traffic. You will improve the likelihood of acquiring high-intent keyword data to rev up SEO optimization efforts.
Multiple Intent Keywords: It’s A Thing
It is surprisingly common to encounter search queries with different intents. All the more reason to consider multiple intent keywords when optimizing for high-intent keywords for SEO strategies.
Advanced Search Intent Optimization
So you’ve figured out whether a search query is categorized as Commercial or Transactional, so what’s next?
Take, for example, “stretch yoga pants with pockets” versus “yoga pants”
The next step is to determine what this search intent truly means.
- It’s particular to their need
- There doesn’t seem to be any further subcategories for yoga pants
Based on this analysis, yes, this person is ready to buy.
Optimizing towards advanced search intent is pretty simple if you keep a basic checklist by your side when reviewing search queries. Don’t lose focus on what matters in search intent.
Wrap It Up Into Your SEO Strategy
Having a deep understanding of search intent and how to use it to market to your audiences can help you build your reputation and ranking online.
Incorporating high-intent keywords into your SEO strategy, such as revamping your website content, creating blog posts about your industry, and creating high-value assets overall, will allow you to experience unexpected results from SEO marketing.
Discover what SEO management at White Shark Media can do for your business.