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SEO Tips on How to Optimize for Core Web Vitals on Google in 2023

Cinthya Diaz

8 months ago

How did we get position #1 for the keyword “What should my target CPA be” in the United States?

get position #1 on Google

Or for the query “What makes a good CMS”?

getting position #1 on Google

You’ve come across a blog article that explains it all! Read through as we reveal our tips and tricks to rank higher in the organic channel.

Aside from ensuring:

6 SEO Trends to Stay On Top of the Game This 2023

This blog covers specifics on how to succeed in the expectations of Google’s Core Web Vitals. For that, you’ll find:

What Are Core Web Vitals?

These are a set of metrics that Google uses to measure the user experience of a landing page. 

Are these essential to rank higher? In a nutshell: Totally, YES! In fact, in Google’s words:

“We highly recommend site owners achieve good Core Web Vitals for success with Search and to generally ensure a great user experience. This and other page experience aspects align with what our core ranking systems seek to reward.

Now that we’ve quickly covered what are Core Web Vitals, let’s review its components.

The 3 Core Web Vitals

To know how to improve Core Web Vitals, how to check Core Web Vitals and fix them, marketers and developers need to think of user experience as the ultimate goal; these are top metrics that help identify specific areas of improvement:

what are core web vitals

How to Improve Core Web Vitals With These Metrics?

Here is a scale that helps you measure good user experience. Your site should aim to optimize towards a GOOD score:

how to improve core web vitals

Now that you know goals, let’s go over how to check web core vitals to fix them.

Steps to Rank Higher With Core Web Vitals

Step 1: Check on How To Optimize for Core Web Vitals

To evaluate if you need to optimize Core Web Vitals, check where you need to improve your site’s UX; you can use the following tools:

  1. Google Search Console
  2. PageSpeed Insights
  3. Lighthouse
  4. Chrome UX Report
  5. Web Vitals Extension:

Let’s review each one to give you perspective!

Google Search Console (GSC)

There are many ways to access your GSC; we prefer using the option “Core Web Vitals” in the Experience section, where you can access specifics for mobile and desktop:

white shark media’s google search console

PageSpeed Insights

Insights on how to improve Core Web Vitals by showing approval or fail status for each vital on a site:

pagespeed insights results

Lighthouse

A Chrome extension that gives you a complete audit on how to fix core web vitals:

lighthouse diagnostics and opportunities

Chrome UX Report

Also referred to as CrUX and similar in function to the tools mentioned above, it helps measure how to check Core Web Vitals by giving you an analysis of how well your site is following best practices for UX:

chrome ux report core web vitals

Web Vitals Extension

Supports how to check Core Web Vitals by measuring the 3 Core Web Vitals metrics in real-time:

core web vitals extension metric

Step 2: SEO Best Practices to Improve Site Speed

Now that you have an audit for how to fix Core Web Vitals on Google, it’s time to work on improving your website’s speed:

Enable Compression

For this, you can use Gzip through your hosting. This software helps reduce the size of your CC, HTML, and JavaScript files larger than 150 bytes.

how does gzip work?

Reduce Redirects

Redirects are useful when URLs change, and you want to avoid users experiencing a 404 error. 

Tip: When you use a redirect, the user may face additional time waiting for the HTTP request-response cycle to complete.

Leverage Browser Caching

We recommend you use a tool to review expiration date usage for the cache. The longer, the better, as it prevents users from reloading the entire page. 

Pro-tip: If your site’s design does not frequently change, you could leave the expiration date up to 1 year.

Use a Content Distribution Network

CDNs are servers that help distribute the load of delivering content so that visitors have faster access to the site.

Optimize Images

Use formats easily compressed by the web, such as PNG. A tool that can help you reduce the size of the images is TinyPNG.

Step 3: Identify Improvements in UX (User Experience)

Although the page speed is part of user experience improvement, we recommend you consider the following for your website as well:

  1. Make use of white space
  2. Use attractive CTAs (calls to action)
  3. Make sure users can easily spot hyperlinks
  4. Take advantage of bullet points to segment key information
  5. Use multimedia content such as images, videos, and infographics
  6. Write clear headlines with their respective hierarchy
  7. How to Craft Powerful SEO Content: 5 SEO Copywriting Tips

  8. Keep the layout of your pages consistent
  9. Avoid 404 errors
  10. Review responsiveness and mobile-friendliness

It's Time for You to Optimize Your Site for Google's Core Web Vitals

Google’s recent introduction to Core Web Vitals serves as a guide to give all website owners better visibility on how they stand in users' eyes and how to improve Core Web Vitals for a better user experience. Ensure a “Good” CWV score to increase your business website ranking online.

Now that you know how to optimize for Core Web Vitals, get ready to experience a new level of performance on Google! However, if you are still trying to figure out the action plan to tackle all possible areas of improvement for your site, feel free to reach out to our team of experts.

Master Your Marketing Game Today!🚀