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The Top 10 Best SEO Tools and Resources

by Nov 25, 2015SEO0 comments

There is a constant struggle to boost your business through trying to reach a high position on Search Engines. When doing SEO, you need time to look for keywords based on your web content and make sure your content is relevant to the search engines.

To help you make the most of your SEO efforts,  we have put together a list of the ten best SEO tools and resources to help your online business reputation. Through this article, you will find three helpful resources and seven amazing SEO tools.

1) Scan Your Website With Moz

Who is it for: Small Business Owners, Agencies and Marketers

Biggest benefit: Moz is a suite of user-friendly inbound marketing tools

Learning curve: Medium

Price: Freemium

Moz provides Backlink Analysis and lets you see the state of a company’s local citations and, to be honest; this is the first place you should go when you plan to do local SEO for your business. By using Open Site Explorer, you will be able to identify link building opportunities, Research backlink profile, identify top pages, check social activity, and analyze anchor text.

To access this tool you need to go to https://moz.com/researchtools/ose/ and enter the domain URL you would like to analyze, and that’s it. You will get all the insights from that particular domain.

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The good thing about Open Site Explorer is that you can use it for free and search for 5 domains a day. Insights will be limited, but the data is valuable. If you want to get all the data, you can opt for the paid subscription, trust me, it’s worth a try .

2) Site Analyzer - Website Analysis and SEO Audit

Who is it for: Small Business Owners, Agencies and Marketers

Biggest benefit: A simple web tool that will provide you insightful information about your page design and structure.

Price: Freemium

Site Analyzer is a good tool to get insights about the status of your site. This web tool will analyze:

  • Your textual content
  • Highlight your keywords
  • The quality of your HTML code
  • Page speed and accessibility

Also, you can use this tool to get insights from your competitors and check what they are doing to improve their site. This might help you outrank your competitors.

The tool will allow you to run 20 analysis for free if you sign up with your email, which is pretty much enough to analyze your site and your competitor’s site.

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This is how the analysis looks like. It will tell you what needs to be fixed ASAP and provide different recommendations to improve your site.

3) Google Analytics: Track From Where Your Visitors Are Coming From

Who is it for: Small Business Owners, Agencies and Marketers

Biggest benefit: The most valuable SEO data. It will help you understand your visitors  and how they interact with your site

Learning Curve: Medium

Price: Free and Premium

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If you are in the SEO world or just starting, you might already know about Google Analytics. Google Analytics will help you gather data from your site and your visitors. It also helps you analyze visitor traffic and gain a full picture of your audience and their needs.

Track the routes people take to reach you and the devices they use to get there with reporting tools like Traffic Sources, Behaviours, and check visitors in real time.

Learn more about google analytics: https://support.google.com/analytics/answer/4553001?hl=en

4) Identify Crawl Errors with Google Search Console

Who is it for: Small Business Owners, Agencies and Marketers

Biggest benefit: Provides data and configuration control for your site in Google

Learning Curve: Medium

Price: Free

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Google Search Console is a free feature, when you start using it, you will start gaining insights about your site keyword impressions, keyword positioning, search queries and more.

If you’re already using Google Analytics, you will need the Google Search Console. Google Analytics will show who’s already coming to your site and what pages they are looking.

The Google Search Console will let you see your website as Google does, pointing any crawl problems, code or links.

To learn more about Webmaster tools see this article:

5) Optimize Your SEO Campaign With The Keyword Planner

Who is it for: Small Business Owners, Agencies, and Marketers

Biggest benefit: Provides Monthly Google search query volume, estimates for dozens of keywords in seconds

Learning Curve: Medium

Price: Free

When you want to start running your SEO campaign, you will need insights and new ideas of keywords. By using the Keyword Planner, you will get keywords ideas and traffic estimates to help you build your SEO Campaign, Adwords, and Search Network Campaign.

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The Keyword Planner can help you research your keywords and get historical statistics and traffic forecast.

6) Interest of Your Search Queries With Google Trends

Who is it for: Small Business Owners, Agencies and Marketers

Biggest benefit: Provides Monthly Google search query volume, estimates for dozens of keywords in seconds

Learning Curve: Easy

Price: Free

A good way to stay up to date with the latest events and stories is with Google Trends. Google Trends can be extremely helpful, especially if combined with the Keyword Planner you can check terms used in differents cities, compare for example what is trending more: taxi driver or cab driver in the New York area.

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Based on trends, you can optimize your keywords and discover what searchers are looking for and what terms are generating interest.

7) Go Back to the Past with the Wayback Machine

Who is it for: Small Business Owners, Agencies and Marketers

Biggest benefit: The Wayback Machine is the Internet’s most complete historical archive and lets you see what a website used to look like back in the day.

Learning Curve: Easy

Price: Free

I specially like the Wayback Machine tool because it lets you check archived websites through history.

For instance, let’s suppose that you have a site that would like to change, you can ask the Wayback Machine to crawl your site and save it.

Let’s say you have a new site under your domain but you forgot to make a backup of some images, text or even videos from your old site. You can go to this page and look for your old site and recover images, text, and even videos.

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8) Hotjar - Record Visitors Interaction.

Who is it for: Small Business Owners, Agencies and Marketers

Biggest benefit: See how visitors are using your website, collect user feedback and turn more visitors into customers.

Learning Curve: Medium – Might need assistance from your webmaster to install a script on your site.

Price: Free/Paid

Hotjar can be compared to Google Analytics but is more visual than anything. Hotjar reveals the online behavior and voice of your users.

By combining both Analysis (Heatmaps, Recordings, Funnels, and Forms) and Feedback tools (Polls, Surveys, Recruiters), Hotjar gives you the ‘whole picture’ of how to improve your site’s user experience and performance (conversion rates).

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You can get this tool for free, and you will get:

  • A sample size of 2,000 page views per day.
  • Snapshot-size of 1,000 visits for heatmaps, forms; 100 recordings.
  • Manage up to 3 heatmaps, funnels, forms, polls, and surveys; 300 recordings.
9) Yext - List Your Business in the Most Important Directories and Social Networks

Who is it for: Small Business Owners, Agencies and Marketers

Biggest benefit: Yext will help you to check how your business is standing out and check what’s missing from your online listings and fix it.

Learning Curve: Easy

Price: Paid

Imagine the stress of creating more than 50 local citations with the same business information, pictures, and videos. Sounds frustrating right? Luckily with Yext you can manage your listings and everything you update in one profile, gets updated and synced in all the profiles.

With Yext, you won’t have to worry about keeping NAP consistency, as long as you complete your Yext profile you will be able to spread that information through more than 50 listings.

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10) Check Duplicates of Your Website with CopyScape

Who is it for: Small Business Owners, Agencies and Marketers

Biggest benefit: Copyscape will give you the option to Search for copies of your page on the web

Learning Curve: Easy

Price: Free

Copyscape is a simple tool that will check if your content has been duplicated or used by someone else through the World Wide Web.

To use it just go to http://www.copyscape.com/ and paste the URL you would like to check and Copyscape will provide you a Google type search result view of the duplicate content found.

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Stay Up to Date with the Latest Tools and SEO Trends

To keep up to date with the latest tools and SEO trends, you can feel free to check the following resources

1) Staying Sharp with Every New About Seo with Search Engine Land

Type: Resource

Who is it for: SEO Beginners and Small Business Owners

Learning Curve: Medium

2) Reinforce For Your Knowledge with The Wizard of Moz

Type: Resource

Who is it for: SEO Beginners and Small Business Owners

Biggest benefit: Knowledge

Learning Curve: Medium

3) Search Engine Watch: Learn About Tactics and News for SEO

Type: Resource

Who is it for: SEO Beginners and Small Business Owners

Biggest benefit: Knowledge

Learning Curve: Medium

Use These Resources to Your Benefit

Putting together a list of The Top 10 SEO tools and resources can be a challenging task. There are hundreds of amazing resources and tools out there! Our main goal was to provide you with the fastest and efficient tools to obtain the most accurate insight. Do you know any other tool or resource? Share it in the comments below.

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Author: Juan Camacho

Juan Camacho

Juan Camacho is the trainer of the SEO department. He is also in charge of creating and launching SEO campaigns through which he identifies ares of opportunities and attempts to improve the clients' sites' ranking in major search engines. He loves technology, comics, good and a good movie.

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