The Four Social Media Advertising Platforms That Are Worth Considering in 2023

Miguel Saballos

2 years ago



According to Hootsuite, social media acquires 13 new users every second, which explains why in this day and age, more than 53% of the world’s population is active on social media.

This is also why this channel has been proven to be one of the most effective when it comes to digital advertising. As we know, some social media advertising advantages are extensive reach, granular segmentation, and advanced algorithms, which are great for different purposes such as lead generation, community building, brand awareness, online sales, brand loyalty, and more.

So there is no room for skepticism when it comes to social media advertising. However, you need to be careful when it comes to deciding which is the right platform for your business.

In this article, we will go over the top 4 most converting social media advertising platforms.

The Advertising Value Behind TikTok

TikTok is a social media platform that allows users to create and share short-form videos, typically ranging from 15 seconds to one minute. TikTok ads are a way for businesses to reach and engage with users on the platform through sponsored content.

tiktok ads revenue forecast

Source: eMarketer (please remove the OB)

Advantages of Using TikTok Ads

  • Reach a younger, highly engaged audience: TikTok has a large and growing user base, especially among younger generations. By advertising on the platform, businesses can reach a demographic that is known for being active and engaged with the content.
  • Drive brand awareness and consideration: TikTok ads can help businesses get their products or services in front of a large number of potential customers, increasing brand awareness and consideration.
  • Encourage user-generated content: TikTok’s hashtag challenges and other interactive ad formats can encourage users to create and share content related to a brand or product, which can help to build a sense of community and further drive awareness and consideration.
  • Flexible targeting options: TikTok offers a range of targeting options, including demographic, behavioral, and interest-based targeting, which can help businesses reach the most relevant and interested audiences.
  • Measure results: TikTok provides detailed analytics and performance metrics for ads, including reach, impressions, views, and conversions, which can help businesses understand the effectiveness of their campaigns and optimize for better results.

Overall, TikTok ads can be an effective way for businesses to reach a younger, highly engaged audience and drive brand awareness, consideration, and conversions.

Facebook Ads Continues to Be an Infallible Option

Facebook Ads is a form of online advertising that allows businesses and organizations to promote their products, services, and content on the Facebook platform. Facebook Ads can be an effective way for businesses to reach and engage with potential customers, increase website traffic and sales, and build brand awareness.

One of the main advantages of advertising on Facebook is its extensive reach, but that’s not it. Reaching your potential clients is just as important as guaranteeing a return on investment. Otherwise, you are just wasting your money. 

This is why Facebook Ads has so much potential; leveraging its targeting options will give you the opportunity to get granular and tap into the audience with the highest search intent and purchasing power.

Additional Facebook Ads Advantages

  • Multiple advertising options allow you to share content through different formats like photos, videos, and creative graphics.
  • This platform is visually-oriented, dynamic, and easy to use.
  • Facebook Ads targeting options include various characteristics, such as interests, events, behaviors, and hobbies.
  • With this platform, you can track performance and get insights in real-time so you can optimize your campaigns on the spot.

facebook ads advantages

Instagram Advertising Has Grown Exponentially

Instagram is the second most downloaded free app globally, with more than 500 million daily users and an estimated advertising reach of 1.22 billion users.

You can be sure that your competitors already use a robust strategy to their advantage; what about you? Instagram has the potential to maximize your business’s marketing efforts.

No matter age, gender, or culture, everyone is on Instagram, and the main reason is that this platform has been designed to help people connect in a fun, dynamic, and easy way. Its vast reach and well-designed interface make it ideal for social purposes and businesses to interact in communities to relate to their everyday needs. 

Instagram enables you to create a business account to advertise your products or services through multiple formats, including text, images, videos, and more. All these unique features make this platform ideal for digital advertising.

instagram stats

Do You Have a B2B Focus? LinkedIn Ads Is Your Best Ally

LinkedIn is a professional networking platform that is widely used by people around the world for job search, connecting with other professionals in the same industry, and building professional relationships. 

It has a large reach and offers a range of functionality and design features that make it an attractive platform for business-to-business advertising. 

In 2019, LinkedIn’s advertising revenue was approximately 920 million US dollars, making up about two-thirds of Microsoft’s total advertising revenue.

linkedin ads spending

Most relevant LinkedIn Ads Advantages

  • Lead-capture forms usually refer to gathering information from your potential customers when they are trying to access a piece of your content which is perfect for getting valuable information regarding your target audience while they get value from you through the content or offer you provide in exchange. LinkedIn allows you to utilize lead-capture forms without the prospects having to fill out these forms since the information will be auto-filled.
  • LinkedIn is the only advertising platform that allows you to target by industry, job title, experience, and aspects related to the users’ professions. Likewise, you can exclude some of those parameters to get highly targeted ads.
  • This platform is way superior in data management since this platform does not rely on third-party data collected from across the internet; instead, LinkedIn leans on data that has been provided by the users, which is way more reliable and safe.
  • LinkedIn ads offer a wide variety of ad formats to choose from, including single-image ads, carousels, text ads, video ads, and more. Selecting the right ad format ensures that your ad is compelling and attractive to your target audience.

Let’s Sum Up!

When choosing a social media advertising platform for your business, there are several factors to consider. Check some of them below!

  • Target audience: It’s important to choose a platform that your target audience is using. Different platforms have different user demographics, so be sure to do your research to find out where your ideal customers are spending their time online.
  • Ad format and targeting options: Different platforms offer different ad formats and targeting options, so consider which ones align best with your business goals and target audience. 
  • Platform features: Think about the features and tools that each platform offers and how they can support your business goals.
  • Cost: Different platforms have different advertising cost structures, so be sure to consider your budget and how it aligns with the cost of advertising on each platform.

It’s important to weigh the pros and cons of each option and choose the one that best fits your business. If you are still not sure which is the best option for your business, do not hesitate to reach out for a consultation!