The holiday season is here and it’s time to start optimizing your website to drive more traffic to your site.
The holiday season is here and its that time of the year when you finally start optimizing your website to drive more traffic to your site.Well, this is not entirely accurate, you need to continually optimize your site because SEO is a long return and secure investment.
If you have been optimizing your page throughout this year, you will realize that the holiday season is an opportunity to create a greater impact on holiday visitors. Now is the month when you can start developing your holiday SEO marketing plans. Today we will talk about four holidays SEO tips you should start using now and prepare for the holidays.
Perform a Keyword Research based on Holiday-Specific Search Terms
One of the main tips that you should keep in mind during this holidays is to perform a keyword research for holiday-specific terms. Words like “secret Santa holidays gifts” and “Christmas presents for my dad,” may be hard to rank for, so what you should do is to try to dig deeper into different category terms.
Tools like Google Trends, Google AdWords, and Moz Keyword Explorer Tool can help you find what’s trending during the holidays and create a keyword list that will be more successful.
Time To Use Your Data – Find Top Landing Pages and Create Specials
If you thought that data gathered from the last six months was worthless, guess again. You have a six months worth of data that can help you create your next landing pages for the holidays. Before you create the page you must answer the following questions:
- What is the purpose of my page?
- What type of market do I want to target?
- What is the market location?
- What promotion can I offer to the visitor? And For how long?
Now that you have answered those questions you can now start building your page and prepare it for the holiday season. Remember to add some visual analytics and a call to action.
Spread The Holiday Spirit Through Social Media
Having a killer content without having the right audience is like a pixel in a high definition image, is very hard to get noticed when you’re looking it from a long distance. The good thing is that to get your holiday content noticed you could make use of the social media like Facebook, Instagram, and Twitter.
Before posting your holiday content, you must have an audience willing to share your content. Not because they feel obligated to share it but because they want everyone to hear about the awesome service you offer and how good your business is.
Keep An Eye On Your Mobile Speed
Responsive websites have turned into a huge ranking factor in the SEO world. To be honest, I can’t remember the last time I used my desktop computer to search. Local businesses are changing their websites and offering SEO responsive (mobile ready) websites; the problem is that they are not focusing on the speed (load time).
Imagine you’re Google surfing, and you click on a link, but it takes 10 seconds to load (I dare you to count to 10 seconds before you get bored). This experience is not good for the user and Google is aware of that.
Focus on your website’s load time for your mobile to create a better user experience. A site that takes less than 2 seconds is considered a good SEO optimized website to create a great user experience.
Ready To Start Optimizing?
These tips are highly recommended to be implemented right now before the holiday season is over.
Do you know other Holiday SEO Tip that we should start using right now? Share it with us in the comments. It’s never too late to start running SEO efforts for your holiday season, start now!