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Difference Between a Good and a Bad Call to Action Button

White Shark Media

8 years ago



The most popular manifestation of a Call to Action in web design comes in the form of clickable buttons that perform an action or lead to a page with additional information.
In today’s Shark Tip, Gabby shares her expertise on the difference between a good button and a bad button design.

Thanks for watching!

Video Transcription

Hi, my name is Gabby from White Shark Media and today we are going to talk about buttons. Yay!

Usability Before Creativity

As a small business owner, when creating your website in Wix, Squarespace, or with a design agency, you may feel inclined to go the creative route and forget about usability. But it’s important to remember it doesn’t matter how innovating a button looks like – if your users don’t know it’s a button, they won’t click on it. It sounds simple now, but it’s one of those things you may forget. Just to show you what I mean, here’s an example of a bad button, and here’s an example of a good button.

Put Yourself in Your Users’ Shoes

Don’t keep your visitors guessing. Ensure your website is as intuitive and without friction as possible. For more tips like this, follow our YouTube channel or visit us at

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