How To Produce Remarkable Blog Ideas For SMBs – Shark Bite [Video]

White Shark Media

9 years ago

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There are a million ways you could go about getting your next idea. For this reason, I have come up with a few concrete ways to streamline your process for searching for blog ideas.

You could use awesome tools like Buzzsumo, look at the content you have already published or even use a blog topic generator.

Either way, you shouldn’t just wing it. It will be easier for you to have a predetermined way to choose content that will engage your readers and help you achieve your marketing goals.

 

We hope you enjoyed this Shark Bite. If you want to learn more about how to find your next blog idea, I recommend reading my post about it. See you next time!

Video Transcription

Hi everybody. My name is Ximena, from White Shark Media, and I’m here to talk to you about some cool ways to find your next blog topic idea.

Decide Which Type of Post You Want to Write About

Let’s begin. First things first. Decide which type of post you want to write about. You can tailor content to be in the form of reviews, tips, guides or more. Pro-tip, post about opinions and events are easier to write, because ideas will flow more freely because you’re talking from personal experience. It also doesn’t require much research.

Listen to the Conversation

The same is true for posts about events, because they can draw a lot of people who are interested in such event to your site without it requiring much effort. Listen to the conversation. Chances are that your next blog topic is starting at you right in the face. Forum topics and Google+, LinkedIn, Reddit, or Quora are full of new ideas that you could use. Comments in your blog or social media can also give you an insight of what your customer wants to read.

The most common way to get ideas this way is to look for questions your audience is already inquiring about, and writing a blog post that answers them. For example, if several people are asking about a new product you’re offering, you could then write a post about the uses of said product.

Use Buzzsumo

You can check what content is working for you and bringing in traffic and leads. How is that possible? Check Buzzsumo. If your business is about providing taxi services, you can type taxi industry and Buzzsuma will provide you with a full list of posts about that topic that you can use for inspiration on writing your own blog posts.

Ideas Can Come from Content That You Have Already Published

Do a quick search on Buzzsumo for your own blog. Check the posts that have generated more engagement, and think about how to spin them into something else, like info graphic, newsletters, videos or more.

Try Using a Blog Topic Generator

I particularly enjoy using Portent. It comes up with some really funny stuff, but it more than once has helped me come up with a blog idea. Just type in the topic you want to write about and it’ll come up with fun new ideas for you. It may not be what you wanted, but it has several times inspired me to find interesting new ways to serve up stories.

Like I said, you never know when you will find your next big idea. If it happens naturally, good for you, but if you’re out of luck, try and use any of these ideas to streamline your process. It will make your life easier.