If you don’t have a plan in place how can you expect to grow, to measure meaningful results and to learn from past mistakes?
In spite of this, a study by Smart Insights revealed that 46% of businesses haven’t defined a digital marketing strategy, while 16% do have a strategy but haven’t integrated it with their overall marketing.
Check out our top 4 reasons that prove you need a strategy to be effective at digital marketing.
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Some might argue that digital plans don’t work , considering marketing and technologies advance so fast. However today, I’m going to give you the top 4 reasons to reconsider.
1) It’s the Digital Age
According to Smart Insights, over 3 billion people – that’s 43% of the world’s population – are using the internet. By 2017, that number will be surpassed.
Not having a plan to promote your business online is no longer an option, it is a necessity. Don’t be a dinosaur, embrace change!
2) A Laid out Strategy Gives You Direction and Focus
Let’s say a company knows they want more visitors, but can they say how many? Laying out specific goals helps you know exactly what you need to do online, and latter helps you to know how to measure it.
3) You May Be Wasting Time and Money
No strategy means no predetermined budget for what you need. Additionally, even if you do have the funds, you may be wasting them by using them inefficiently without a plan.
The idea is not to be overwhelmed by social media, SEO, content marketing and PPC, all at once, but in making sure that you are properly using the best channels that match your business objectives and deliver ROI.
4) It Will Help You Optimize and Stay Ahead of the Competition
A good strategy will benchmark your activity and help you lay out the goals you need to hit.
This will help you figure out what’s working and what’s not, so you can make necessary changes.
No matter what business you’re in, without a digital marketing strategy you’ll ultimately be losing business and missing opportunities.
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