A successful holiday sales season depends on early planning and consistent marketing, especially if you’re a small business.
That’s where this guide comes in. Below we’ve grouped together all you need to plan your holiday promotions!
When should you plan for your holiday promotions?
As soon as possible! To be more exact, as the beginning of October.
Traditionally, the holiday season doesn’t start until late November. But shoppers looking to save tend to start earlier so they can get their hands on those special promotions.
Step 1: Prepare Your Website
This is essential. Before you start promoting, you have to prepare your website for the avalanche of traffic that’s coming.
Make your website mobile friendly:
According to Outerbox Design, one-third of all e-commerce purchases during the 2015 holiday season were made on a smartphone.
Upgrade to a faster web host:
According to KissMetrics, 47% of consumers expect a web page to load in 2 seconds or less.
Step 2: Set Up Your Tools
In order to get the most out of your promotions, you need to set up and plan the appropriate infrastructure. For that you will need:
An email marketing tool: This will be used to send your promotions and newsletters.
A landing page tool:
You will need this to create holiday-themed promo pages to capture leads and sales.
This will serve to measure the traffic coming into your site, so you can make the best marketing choices.
A social media marketing tool:
According to Dream Grow, 71% of consumers who have had a good social media service experience with a brand are more likely to recommend it to others.
Step 3: Use The Right Promotions
Depending on your business model, you may end up using only some or maybe all of these promotions.
Take advantage of email:
According to Web Pro News, email marketing drove 17.7% of all online orders in the holiday season, making it the third biggest channel after organic and paid search.
Don’t forget gift cards.
Busy shoppers or those haven’t decided what to get somebody will gladly grab a gift card or two.
According to Social Annex, 87% of shoppers say they want loyalty programs. In other words, give shoppers a reason to stay!
The holiday season is a crazy time for shoppers and retailers alike. But it’s also highly lucrative. Make sure to get the most out of your promotions by setting up a plan like this!