Tips to Optimize Your Google Merchant Account

Tips to Optimize Your Google Merchant Account

Google Ads Francis Espinoza Be the first to comment Google is looking to support businesses amid increasing competition on Amazon during the COVID-19 crisis. The network recently announced that merchants will now be able to sell their products online for free. Meaning...
Figuring Out Your Google Ads Campaign Goals

Figuring Out Your Google Ads Campaign Goals

Google Ads Antonella Saravia Be the first to comment If you’ve ever been intent on sticking to a resolution for the New Year, you know that a key element to succeeding is defining your goal and writing it down.  You gotta know what you want, and then, you gotta make a...
New Year, New & Improved CPA

New Year, New & Improved CPA

Google AdsPPC Antonella Saravia Be the first to comment CPA is the cost per acquisition of your campaigns. At the same time, this KPI indicates the ROI of your PPC efforts. Therefore, decreasing CPA is an objective every marketer keeps in mind while working on their...