Goals & Trends: PPC Practices for 2020

Goals & Trends: PPC Practices for 2020

PPC Antonella Saravia Be the first to comment As the new year rolls in, we’re excited about where our campaigns are heading. Advances in the digital realm have paved the way for new strategies in the year to come. Check out some of the trends our strategists are...
New Year, New & Improved CPA

New Year, New & Improved CPA

Google AdsPPC Antonella Saravia Be the first to comment CPA is the cost per acquisition of your campaigns. At the same time, this KPI indicates the ROI of your PPC efforts. Therefore, decreasing CPA is an objective every marketer keeps in mind while working on their...
The Business Owner Guide to PPC: PART 4

The Business Owner Guide to PPC: PART 4

PPC Antonella Saravia Be the first to comment We’ve covered the essentials of PPC in previous posts, which brings us to some of the common pitfalls that are specific to advertisers. A Case for Small Businesses So, how is it that small businesses can compete with more...
The Business Owner Guide to PPC: PART 3

The Business Owner Guide to PPC: PART 3

PPC Antonella Saravia Be the first to comment Now that we’ve reviewed the foundations of PPC, we can move on to how to manage your campaigns once they are live.  Done properly, these campaigns can help you: Drive Website Visits: Grow online sales, bookings, or mailing...
The Business Owner Guide to PPC: PART 2

The Business Owner Guide to PPC: PART 2

PPC Antonella Saravia Be the first to comment PART I covers the basics and the benefits of PPC. So now that you’ve got that down, what else is there to learn? Believe it or not, the list goes on, but we’re happy to join you on the journey. Keyword Selection Picking...