The Business Owner Guide to PPC: PART 1

The Business Owner Guide to PPC: PART 1

PPC Antonella Saravia Be the first to comment Before we explain what PPC is, let’s get into a brief explanation of how digital strategies are relevant for business owners.  It’s true. A lot of marketing is fluff. When one tries to promote a brand or...
Ad Writing 101: Writing Headlines PART 2

Ad Writing 101: Writing Headlines PART 2

Google AdsPPC Antonella Saravia Be the first to comment Ad writing is more of an art than anything else. It’s not just filling in the blanks. Setting your keyword aside, you are limited to 30 or so characters for the rest of your headline. Naturally, the words you...
Ad Writing 101: Writing Headlines PART 1

Ad Writing 101: Writing Headlines PART 1

Google AdsPPC Antonella Saravia Be the first to comment We’re all looking to write engaging copy. Writing a text for your Google Ads is one of those things that seem incredibly simple, but somehow take up a lot of time. Writing great ads for Google Ads takes...
How to Stand Out this Holiday Season

How to Stand Out this Holiday Season

PPC Antonella Saravia Be the first to comment Have you prepared your accounts for the holiday season?  Just last year (2018), the holiday season saw a total of $850B in US retail sales. Amazingly so, 61% of purchases were made online from smartphones.  Additionally,...