A proper negative keyword strategy is an essential element of your AdWords campaign as it excludes irrelevant search terms to trigger your ads.
Everybody is familiar with the phrase: “First impressions last forever”.
A couple of months back I shared my thoughts on how the concepts from ‘Great by Choice’ applied to successful AdWords account management.
Here are 5 tips to help you get the most of your new PPC agency and guess what – it starts by building a great relationship with your …
Our monthly series about typical AdWords mistakes have today taken us to negative keywords.
I’m a big fan of reading business books based on theoretical documentation and organizational concepts, which has proven to work.
The best bidding varies enormously from business to business, from keyword to keyword, and from advertiser to advertiser.