Transform Your Online Store Working With an Ecommerce PPC Agency

GOOGLE ADS AND MICROSOFT ADS MANAGEMENT

Get ecommerce-focused campaigns that will grow your brand, sales & better customer relationships. Work with an expert agency to access custom and full-service management for Google and Microsoft ads for ecommerce stores.

Create New Shopping Experiences

RETHINK YOUR ECOMMERCE STRATEGY TO DELIVER A UNIQUE EXPERIENCE

Ecommerce ads through Google and Microsoft can deliver conversion-optimized experiences for shoppers along their buying journey. Learn key strategies for ecommerce PPC ads through our blueprint methodology that has led many online stores to success.

Campaign Audit

  • Existing Campaigns
  • Site & Services/Products Analysis
  • Business Goals & Objectives
  • Tracking & MarTech
  • Other Marketing Efforts

Market Research

  • Competitor Research
  • Keyword (Includes Neg. Kwd) Research
  • Industry Market Trends & Shopping Behavior
  • Strategy Development & Creation

Campaign Building

  • KPI Setup & Campaign Structure
  • Ad Copy Intent & Content
  • Product Landing Page Optimization Needs
  • Product Inventory Feed Creation & Optimization
  • Tracking Installation

Optimization & Testing

  • Search Query Analysis
  • Negative Keywords
  • Ad Copy & Landing Page A/B Testing
  • Device Performance
  • Bid & Audience Segment Adjustments

Reporting Results

  • Performance Forecasting
  • Attribution Models
  • Deep Dive & Analytical Digest
  • Campaign Results
  • Next Steps

Expansion Strategy

  • New Channels & Networks
  • Marketing Budget Review
  • Campaign Structure
  • New Campaign Testing & Targeting Criteria
  • Review of Strategy Enhancements

A DEDICATED ECOMMERCE PPC MANAGEMENT AGENCY

A TEAM OF EXPERTS THAT DRIVE ROI THROUGH THE SALES FUNNEL

Our agency for ecommerce Google Ads and Microsoft Ads designates a comprehensive team of specialists for your business. They each work towards executing a strategy that leads you to success. Your dedicated team consists of the following:

Your Team

  • Digital marketing Manager
  • Digital marketing Strategist
  • Tracking Specialist
  • Strategic Account Manager
+more

Monthly update

Success in the Advertising Community

You need to build campaigns for online shoppers. Still, you must also consider targeting customers so they engage with your products. Our ecommerce PPC management agency gets to know your products in-depth. This way, we ensure your ecommerce advertising successfully penetrates the competitive market in your industry.


  • Product Feed Optimization

    They are the foundation of any shopping feed optimization strategy. You can create more relevant product listings, grow sales, and boost your online return through them.


  • Landing Page Experience

    Our ecommerce ads strategy for Google and Bing optimizes your landing pages. We follow PPC best practices for ecommerce to make them relevant to drive users to buy your product.


  • Ecommerce Conversion Tracking

    Tracking simple conversions won’t tell you the value you are getting back from a sale. Our ecommerce PPC agency tracks essential ecommerce data to take strategy and optimizations to new levels of sales performance.


  • Keyword Intent & Match Type

    Since sales are your primary goal, our keyword research aims for search terms with high buyer intent. We focus on long-tailed keywords that call actionable search queries.


  • High-Intent Audiences

    Connecting your products to focus on niche audiences creates a unique customer base for your business. You can target various demographics or psychographics and mix and match geolocation with customer intent.


  • Shopping Campaign Bid Adjustments

    We can’t just leave smart bidding (automation) to the job. There will be instances where you’ll need to bid at the product level as you go into deep optimization techniques, including the manual adjustments of bids.

Straightforward Pricing, No Hidden Fees

Just like we keep our strategies, our management costs are to the point and match the cost-effectiveness your business seeks.

Get Pricing Now
Case Study

LIFETIME CUSTOMER VALUE BEHIND
PERSONALIZED STRATEGIES

Find out how our agency utilizes best practices for PPC ecommerce strategies to boost traffic and achieve results.

Septic Solutions

The Challenge

This business offers an alternative for buying and selling jewelry and watches. They are an online jewelry store with a wide range of brands in jewelry and accessories.

The Strategy

  • Remarketing campaign expansion to boost transactions and revenue
  • Monitored traffic quality via negative keywords and keyword selection
  • Strengthened RSAs and account structure to improve quality score
  • Product segmentation in regular Shopping campaigns
  • Imported goals from Google Analytics to have enough conversion data for better results in Maximize Conversion Value bidding strategy

The Results

Increased Conversions

by 156%

Decreased CPA

by 27%

Incremented Impressions

by 139%

Feedback
on the
Results

“I am thrilled to have WSM on my side for my PPC/Google marketing needs, they go above and beyond the call of duty”

A Unique Experience For Shoppers

People are already looking for your products. It’s all about integrating a seamless strategy to help them connect and engage with your online store.

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