Are You Running Your Google Campaigns Effectively?

Audit your Google account and uncover insights to generate recommendations and opportunities. Our free audit engine will provide you with a PDF document that will help you find:

  • What is wrong with your PPC account
  • What to do to improve performance
Google Ads Management Services

5 STEPS TO EFFECTIVE GOOGLE PPC CAMPAIGNS

These 5 steps are critical to a successful Google Ads campaign. We handle each one so you can focus on the other aspects of your business – like converting all this new website traffic into paying customers.

Google ads campaigns structure

Step 1:

Build or Revise The Campaigns Structure

Creating your campaign structure is a foundational element of our process. Prioritizing this step allows you to control how your ads are triggered and when and where they should appear. Your strategist will begin building your digital ad campaign structure based on:

check_circleCampaigns
check_circleAd groups
check_circleKeywords
check_circleNegative Keywords
check_circleAd Text
check_circleLanding Pages

Step 2:

Set or Audit the Campaign’s Budget and Bid

Now that we have a strong structure in place, we can define the best budget and bid for your campaigns. We recommend different strategies for new and existing campaigns.

Brand new campaigns can benefit from a $50-$100 daily budget, depending on the industry. Your White Shark Media team will research the market, the most effective keywords, and the level of competition in the industry to determine a competitive budget that aligns with your goals.

If you already have an existing campaign, we can audit its current performance and calculate a new daily and monthly budget. We use the formula: Monthly Budget = Daily Budget x 30.4 to make sure you are getting the most from your current spend.

Google ads campaigns budget
Google ads Keyword Targeting

Step 3:

Select New Keywords or Analyze Your Keyword Targeting

Once a daily budget has been established, we add the most effective keywords to the strategy. Our team leverages Google Trends, Google Keyword Planner, and other tools to gather data on these terms every month.

Step 4:

Optimize Landing Pages, Ad Copy, and Ad Extensions

We provide recommendations on how to optimize landing pages, ad copy, and ad extensions to streamline your campaign. Our team will provide evidence-based suggestions on elements such as CTAs, button locations, new features, ad extensions (such as location, sitelinks, and call links) and the ad copy..

Google Ads Landing Pages Optimization
Google Ads Audience Targeting

Step 5:

Review and Refine Audience Targeting

As a final step, we’ll use the items above to refine our targeting and determine the best ways to connect with your audience.

You will get all of these Google Ads management services each month as we monitor the campaign’s needs and work toward your company’s goals.

We Manage a Wide Range of Google Ads Campaigns

Different campaigns have very different needs, and, at White Shark Media, our managers understand the need for an individualized approach to each type of campaign.

Get the right strategy for your business:

GOOGLE SHOPPING

This is ideal for ecommerce websites that advertise every product individually.

Shopping campaigns will showcase your product inventory with images, prices, titles, and promotions.

We’ll review and submit the feed of all your products to Google Merchant Center. This will determine a daily budget and CPC bid that will get your items on the Google Shopping platform.

Shopping campaigns give your audience a chance to compare your products with other merchants, add discount codes, and put your product ahead of the competition.

Google Ads Shopping Campaign
PPC Advertisement Partner

Josh Sanden
Owner Skid Pro Attachments

WSM has been great to work with. Not only have they improved our online advertising efficiency, they are easy to work with and customer-service-focused. They never rest on their laurels, and are constantly pushing
to improve cost effectiveness and ROI on our advertising dollars. Over the years, they have earned my complete trust, and are valued business partner.

GOOGLE SEARCH

On average, there are more than 63,000 Google searches happening across the world every second.

You can get in front of a high-volume, high-intent audience who are actively searching for what you offer.

Our team will make sure that your business connects with this pool of interested potential customers through keyword research, callout extensions, site link extensions, call extensions, negative keywords, and ongoing bid adjustments.

You’ll have all the best practices fueling your PPC performance on Google’s search engine.

Google Ads Search Campaign
PPC Advertisement Partner

Michael Herschel IV
Marketing Coordinator Furniture Marketing Group

I have been working with White Shark Media for almost two years and couldn’t be happier. We have grown our business substantially thanks to the expertise of the White Shark staff, as well as, the many marketing and sales resources that their team has to offer our business. We look forward to continuing our success and to our long-lasting partnership with this outstanding team!

YouTube

Engage and drive action on the largest online video platform in multiple ad formats. YouTube offers a variety of formats such as: TrueView in-stream ads, TrueView video discovery ads, and Bumper ads. We’ll make sure you get in front of interested viewers at the right time.

Google Ads YouTube Campaign
PPC Advertisement Partnet

Orlando Leyva
iWell LLC Product Marketing Manager

Karina is very attentive. Always on top of things with follow up emails and reports. She is very supportive in that sense. She has been on top of the campaign to get more conversions.

GOOGLE DISPLAY NETWORK

Google’s Display Network allows advertisers to promote their business in a variety of formats, including: text ads, image ads, rich media ads, video ads, contextual targeting, placement targeting, remarketing, topic targeting, demographic/geographic and language targeting – to name a few.

There is a huge opportunity here, and we’ll help you get the results you need.

Google Ads Display Campaign
PPC Advertisement Partner

Dustin Talley
Bonsai Media Group

Great staff! Super knowledgable and efficient. Love how we can come together to talk through strategy and make sure we are getting results!

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