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Your business has more potential to gain, especially when it comes to marketing strategies that complement lead generation and sales growth. Explore how our expert lead-generation marketing services can help you reach your marketing goals.

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Attract, Nurture, and Generate Leads Through Custom Lead-Generation Campaign Strategies

Search engine advertising can position your brand, products, and services in front of the right audiences at the right time and place. Our PPC lead generation company will craft a well-thought approach to generate a consistent inbound stream from lead generation ads for your business:

Campaign Audit

  • Existing Campaigns
  • Site & Services/Products Analysis
  • Business Goals & Objectives
  • Tracking & MarTech
  • Other Marketing Efforts

Market Research

  • Competitor Research
  • Keyword (Includes Neg. Kwd) Research
  • Industry Market Trends & Consumer Behavior
  • Strategy Development & Creation

Campaign Building

  • KPI Setup
  • Campaign Structure
  • Feed Clean Up
  • Tech Onboarding
  • Tracking Installation

Optimization & Testing

  • Search Query Analysis
  • Negative Keywords
  • Ad Copy & Landing Page
    A/B Testing
  • Device Performance
  • Bid & Feed Optimization

Reporting Results

  • Performance Forecasting
  • Attribution Models
  • Deep Dive & Analytical Digest
  • Campaign Results
  • Next Steps

Expansion Strategy

  • New Channels & Networks
  • Marketing Budget Review
  • Campaign Structure
  • New Campaign Testing & Targeting Criteria
  • Review of Strategy Enhancements

A Team Dedicated to Your Business Success in Lead Generation

Marketing Experts With Your Business in Mind

Our agency designates a full-service team of experts to develop and implement your lead generation campaign strategy. Your team of Google Ads and Microsoft Ads lead generation experts consists of:

Your Team

  • Digital marketing Strategist
  • Digital marketing Manager
  • Strategic Account Manager
  • Tracking Specialist

Monthly update

How We Enhance Lead Generation Ads

Our PPC lead generation company understands your unique business and needs to build a lead generation campaign strategy that delivers effective results. Engaging the leads you need requires a personal touch, and this comes with the lead generation best practices and experience we’ve gained throughout the years.

  • Conversion Tracking

    Being better equipped and knowledgeable on lead generation and paid advertising basics can help you grow your business faster. Basic information includes which areas of your PPC campaign strategy and lead generation ads are most profitable.

  • A/B Testing Ads & Landing Pages

    To increase KPI performance, our lead generation digital marketing agency dedicates time to test all the components of an ad or landing page. This effort can significantly improve conversion rate because of the quality experience you give your audiences.

  • Audiences

    Control audience segments, maximize your budget, and potentiate qualified leads. With user behavior tracking, our lead generation marketing services optimize your ideal audiences for your campaign efforts. Optimization targets qualified leads that are most likely to convert into customers.

  • Custom Ad Scheduling

    Every business has its schedule, and ensuring you can service leads in good timing is marketing dollars well spent. Our PPC lead generation company improves relevance for your target audience. Additionally, we optimize towards a time of the day your business performs best.

  • Bid Adjustments

    Bid adjustments aren’t just at a keyword level. Our lead generation digital marketing agency can analyze and monitor your bid strategy in categories like device, demographics, language, and more. With data-driven insights, we optimize your bid adjustments for maximum performance and ROI.

  • Keyword Monitoring & Match Types

    Keeping an eye on keywords and nurturing their purpose goes a long way in lead-gen advertising. This includes bids, negative keywords, search query analysis, match type variation, and continuous keyword monitoring to adapt to changing trends and customer behavior.

Straightforward Pricing, No Hidden Fees

Just like we keep our strategies, our management costs are to the point and match the cost-effectiveness your business seeks.

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A Lead Gen Approach That Engages & Converts

Client Mathis and sons logo

The Challenge

Mathis & Sons Septic has over 30 years of professional septic services. The company sought lead-generation marketing services to increase search and conversion volume. With experience managing Google Ads and Microsoft Ads for lead generation, we identified opportunities to achieve better results. These include improving traffic quality, achieving higher search positioning, and lowering acquisition costs.

The Strategy

  • Campaign segmentation by services they offer.
  • Keyword expansion with match type variation.
  • Optimize ad groups with different ad formats to drive more calls.
  • Add negative keywords unrelated to services and the audience segment they want to target.
  • Refine location targeting by a more granular approach, such as zip code and neighborhood targeting.

The Results


Decrease in CPC


Increase in Leads


Decrease in CPA


“When we ask our customers “how did you find us?” they always tell us, “You are number 1 on Google Ads”. So I know that you are doing your job when I hear that from our customers.”


Mathis & Sons

Taking Lead Generation Advertising to the Next Level

Reach the right audiences in the right place by working with an expert lead generation digital marketing agency and implementing lead generation best practices.