Listen Up Lawyers: Here’s Your PPC Cheat Sheet
Today, when an individual seeks legal advice or representation, often the first thing they do is reach for their smartphone and conduct a quick web search. In fact, legal searches comprise some of the top consistently searched queries on the web.
According to a 2013 Google Survey, 96% of all people seek legal advice using a search engine. Law firms that are not factoring search volumes into their marketing plans are doing themselves a grave disservice.
This paper covers the most helpful PPC tips to help you either get your PPC ad campaigns off the ground or optimize your current practice for increased success.
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