This policy applies to information we collect:
- On or through the Site including, as applicable, your dashboard, portal or account
- From online forms and comments you post or submit on or through the Site
- Through chat or other electronic messages between you and the Site
- Through your use of White Shark’s AdInsights tool or Optimizer tool
- Through your viewing and/or use of White Shark’s Academy
- Through your use of White Shark’s Partner Portal
This policy does not apply to information collected by:
- Us offline or through any other means; or
- Any third party, including through any application or content that may link to or be
accessible from the Site.
Our Site and Services are not intended for children under 18 years of age. If you are under 18
years of age, please do not register with White Shark, use any of the interactive features of the
Site, or provide any information about yourself. If we learn we have collected or received
personal information from a child under 18 years of age, we will delete that information.
Information We Collect
Information You Provide To Us.
We collect information you provide to us. For example, when you register to use the Services, we may collect your name, email address, telephone number, employer or organization information, website address, monthly advertising spend, industry, organization size, annual revenue, and/or other details to help you with your experience. We may also collect information entered when you fill out a form, use Live Chat, open a Support Ticket, or enter other information on our site.
You may have the opportunity to sign up to receive newsletters, email correspondence, industry and technical updates, and/or other communications from us to provide up-to-date information about the Services, and to publicize and promote certain content, products and services offered by us, our business partners, and/or other third parties. When there is a separate sign-up for communications, we may ask for your contact information such as name, email address, employer or organization information, business type, and, sometimes, demographic and profile information. We will ask you to confirm your consent to any such uses at the time you sign up for these services or communications.
When you connect through or enable access to a third party service like Facebook, Google, LinkedIn, Instagram, Twitter, YouTube, etc. (each, a “Third Party Service”) to the Services or enable functionality from Third Party Services as part of your use of the Services, we may receive information from the applicable provider of the Third Party Service that you have consented to be shared pursuant to its terms and conditions, whether made available via an application programming interface or otherwise, as well as other Information about you within that Third Party Service. Such functionality may also perform actions on your behalf on the Third Party Service that are known to the Third Party Service or others. Even if you delete your account on a Third Party Service, we will retain any Information provided by that Third Party Service. Similarly, if you delete or deactivate your account on the Services, any Information that
Information We Collect Through Automatic Data Collection Technologies.
We may automatically collect certain information about your equipment, browsing actions and other patterns by using certain automatic data collection technologies when you visit, access and/or interact with the Services, including:
- Log Files – When you use the Services, our servers automatically collect certain Information including Information that your browser and/or device sends whenever you visit a website and/or use the applicable device. Such Information may include your IP address, browser type and settings, and other usage data.
- Information About Your Device – We may also collect Information about the device that you access and/or use the Services on, including what type of device it is, unique device identifiers, and other data provided by your applicable third party service provider and/or device manufacturer. You should read the policies of such third parties in order to learn more about what Information your device makes available.
- Other Non-Personal Information – Other non-personal information related to your use of the Services, including usage, traffic data and other communication data and resources that you access when you interact with the Services.
We may supplement the information we collect with information from other sources, such as publicly available information from commercially available sources and information from our affiliates or business partners.
Data Collected Through Cookies and Similar Technologies. Like many online services, we use various technologies to collect usage data and store preferences. These technologies are discussed below.
Cookies and Local Storage. One technology we use is called a cookie. A cookie is a small data file that is transferred to your computer’s hard disk. We may use both session cookies and persistent cookies to better understand how you interact with the Services, to monitor aggregate usage by our users and web traffic routing on the Services, and to customize Content and advertising. These uses allow us to improve the Services. We may create a unique device or user ID for you and store it in a cookie so we can customize your experience based on your preferences.
We may collect information through other kinds of local storage (also referred to as “Flash cookies”) and HTML5 local storage, including in connection with features such as volume/mute settings for the Video Player. Because these technologies are similar to browser cookies, they are sometimes called “browser cookies,” even though they may be stored in different parts of your computer.
Most Internet browsers automatically accept cookies. You can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. For information about disabling cookies or deleting information contained in Flash cookies, please click here. Please note that disabling cookies or deleting information contained in cookies or Flash cookies may interfere with the performance and features of the Services.
Web Beacons or Pixels. In addition to cookies, we may use other technologies such as web beacons or pixel tags, which can be embedded in web pages, videos, or emails, to collect certain types of information from your browser or device, check whether you have viewed a particular web page, ad, or email message, and determine, among other things, the time and date on which you viewed the Content, the IP address of your computer, and the URL of the web page from
which the Content was viewed.
Account and Profile Data from Third-Party Services.
If you choose to log-in, access or otherwise connect to the Services, or contact White Shark through a third-party service (such as Facebook or LinkedIn), we may, for example, collect your user ID and user name associated with that service, as well as any information you make public using that service. We may also collect information you have authorized the service to share with us (such as your user ID, billing information, public profile information, email address, birthday, friends list, pages you have “liked” and other account and profile data).
We may collect information about you from other sources, such as data aggregators, public databases, and our business partners. Examples of this may include information (whether identified, de-identified or anonymous, and whether collected online or offline) about your interests, demographic data, purchasing behavior, and your activities online (such as websites visited and advertisements viewed).
How We Use Your Information
We use information that we collect about you and/or your employer or organization, including
any personal information:
- To present our Site and its contents to you
- To allow you to participate in interactive features on our Site
- To provide you with information that you request from us
- To provide any Services for which you register, subscribe, or purchase
- To provide you with notices about your account/subscription, including expiration and
- To carry out our obligations and enforce our rights arising from any contracts entered into
between you and us, including for billing and collection
- To notify you about changes to our Services or our Site or any products or services we
offer or provide though it
- For any other purpose with your consent
Sharing Information with Third Parties
We may share information collected from or about you with third parties as explained further below, including business partners, social networking services, service providers, advertisers, and other companies that are not affiliated with White Shark.
Business Partners and Affiliates. We work with a number of business partners and affiliates who help us offer the Services, including, for example, our presenters, distributors, and corporate owners. We may share information collected from or about you with such business partners or affiliates.
Social Networking Platforms. When you choose to share information with social networking platforms about your activities on the Services, including presentations you watch or blog posts you like on the Site, information about you and your activities will be shared with that social network.
Service Providers. We may share the information collected from or about you with companies that provide services to us and our business partners, including companies that assist with payment processing, analytics, data processing and management (e.g., to facilitate search engine optimization and targeted advertising and marketing efforts), account management, hosting, customer and technical support, marketing (e.g., email, online or direct mail communications) and other services.
Your Browsers and Devices. We may work with service providers who use information collected from or about you to help us identify the browsers and devices you use for various purposes, including for targeted advertising, analytics, attribution, and measurement purposes. For example, these service providers (along with White Shark) may use your activity on one browser or device to serve you with more tailored advertising on another browser or device. In connection with your use of browsers and devices, please note that certain opt out choices you have as described in the section titled “Participation and Opt-Out Options” apply only to the specific browser or device from which you opt out.
Advertisers and Advertising-Related Service Providers. We may share the information collected from or about you in encrypted, aggregated, or de-identified forms with advertisers and service providers that perform advertising-related services for us and our business partners in order to tailor advertisements, measure and improve advertising effectiveness, and enable other enhancements. This information includes your use of the Services, websites you visited, advertisements you viewed, and your other activities online.
Third Parties When Required By Law or When Necessary to Protect Your or Our Rights. In some instances, we may disclose information from or about you without providing you a choice. For example, we may disclose your information in the following ways: to protect the legal rights of White Shark and our affiliates or partners, and each of our respective equity holders, directors, officers, employees, agents, and business partners; to protect the safety and security of users of the Services or third parties; to enforce our agreements; to protect against fraud; for risk management purposes; and to comply with or respond to the law or legal process or a request for cooperation by a government entity, whether or not legally required. If you notify us that you believe your legal rights have been violated by White Shark or another user of the Services, we may provide the information that you provide to us to others to the extent that we believe it is necessary to evaluate and respond to your complaint.
Third Parties in Connection with Certain Transactions. If we sell all or part of our business, make a transfer of assets, or otherwise might be involved in a change of control transaction, or in the event of bankruptcy, we may transfer information from or about you to one or more third parties as part of the transaction, including the due diligence process.
We may advertise White Shark offerings both on the Site as well as on other platforms and websites. This section provides additional information about the collection and use of information from or about you in connection with such advertising.
To learn about opting out of interest-based or online behavioral advertising, please see the information we have provided in the section titled “Participation and Opt-Out Options” below.
Choices About How We Use and Disclose Your Information
You have the following choices regarding how we and third parties use certain information collected from or about you.
Opt-Out from Promotional Communications. You may opt out of receiving promotional communications from White Shark by clicking the “unsubscribe” link in a particular promotional communication. Please note that you cannot opt out from receiving all communications from White Shark, including administrative messages, service announcements, and messages regarding the terms and conditions of your account because those may contain important information.
Opt-Out Options for Third-Party Online Behavioral or Interest-Based Advertising on Websites (including Mobile Websites). Some of the third parties that collect information from or about you on the Services in order to provide more relevant advertising to you on websites participate in the Digital Advertising Alliance Self-Regulatory Program for Online Behavioral Advertising. This program offers a centralized location where users can make choices about the use of their information for online behavioral advertising. To learn more and to make choices about the use of your information for online behavioral advertising on websites, please click here. Please note that if you opt out of online behavioral advertising using this method, this opt-out will only apply to the specific browser or device from which you opt out.
In addition, some of the advertisers, advertising technology companies, and service providers that perform advertising-related services for us and our business partners may be members of the Network Advertising Initiative (“NAI”), a cooperative of online marketing companies that offers a centralized tool for opting out of interest-based advertising delivered by each of its member companies. If you would like to obtain more information about interest-based advertising and the NAI and make choices about their members’ use of information from or about you on websites, please click here. Please note that if you opt out of interest-based advertising using this method, this opt-out will only apply to the specific browser or device from which you opt out.
There is currently no consensus among industry participants as to what “Do Not Track” means and how to respond to “Do Not Track” browser signals. As such, we do not respond to such signals. Instead, to opt-out of website-based third-party interest-based or online behavioral advertising, please exercise one of the choices listed above.
Opt-Out from Collection of Location Data from Your Mobile Device. You can opt out of our collection of location data from your mobile device in your device settings, for example, by disabling “Location Services” for the applications in your iOS device’s settings. Please note that by opting out of our collection of location data, your access to the Services on your mobile device may be limited.
Additional Information and Choices for California Residents
If you are a California resident, California law, including the California Consumer Privacy Act (CCPA), may provide you with additional rights regarding our use of your personal information.
If you are a California resident, you may be entitled to request certain information regarding our collection, use, and disclosure, if any, of personal information (such as your name and contact information) to third parties who wish to contact you or send you promotional information about their products and services directly. If you are a California resident, you also have the right to request that White Shark delete any of your personal information that we collected from you and retained, subject to certain exceptions.
If you are a California resident and would like to either request a copy of information regarding our collection, use, and/or disclosure to third parties for their direct marketing purposes in the preceding calendar year, or request deletion of your information, please send us a letter at the following address:
Attention: California Privacy
White Shark Media, Inc.
120 SW 8th Street, Suite 113
Miami, Florida 33130
Security and Account Access
We have implemented measures designed to secure your information from accidental loss and from unauthorized access, use, alteration, and disclosure. Despite these efforts, please note that there is always a possibility that a breach in data transmission or storage may occur. We want you to feel confident in our security when using the Services, but, unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your information, we cannot guarantee the security of your information transmitted to or through our Site. Any transmission of information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone other than those individuals in your business who are actively involved in using our Services.
De-Activating Your White Shark Account
You may de-activate your White Shark account by email, phone or chat functionality. Please note that we may retain some information from or about you in accordance with applicable law, including for various legal, operational, accounting, and auditing purposes even if you request your account to be deleted.
White Shark is headquartered in the U.S. and the Services are intended for users in the U.S. By viewing any Content or otherwise using the Services, you consent to the transfer of information to the U.S. to the extent applicable, and the collection, storage, and processing of information under U.S. laws.
White Shark Media, Inc.
120 SW 8th Street, Suite 113
Miami, Florida 33130
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