A strong understanding of domain authority can be helpful when developing your overall SEO strategy. It allows you to analyze and assess the outcomes of your digital marketing efforts and improve your future SEO tactics.
It is important to note that domain authority it’s not considered a ranking factor. It is a very convenient metric that provides insights into how likely your website is to rank within the SERP (search engine result page).
This metric makes it possible to track and evaluate your current performance compared to your competitors. Knowing your website’s authority will help you choose an optimal course of action.
What Is Domain Authority?
Domain Authority (also referred to as DA) is a search engine ranking metric that estimates a website’s likelihood of showing up in the SERPs. A domain authority score can go from 1 to all the way up to 100. The higher your score is, the higher your chances are of appearing within the top rankings of search engines such as Google.
MOZ first developed this metric. Nowadays, different SEO tools such as SEMrush and AHREFS have developed their own domain authority algorithm.
How Is Domain Authority Calculated?
As of 2019, a website’s DA score is calculated from a machine learning algorithm’s predictions about how often search engines like Google use that domain in their search results. For example, If website number 1 is more likely to appear in the SERP than website number 2, we can expect website number 1’s DA to be higher than website number 2’s DA.
A website’s domain authority can be determined by taking into account a variety of factors, including the backlink profile, the popularity and trustworthiness of the websites that link to yours, and the presence of good-quality content. Once all of this data has been combined into a single score, it can be used to determine how well a website could perform.
A Good Authority Score
DA as a metric is relative; the score might be “good,” “average,” or “bad” in the context of a specific competitive landscape. So, you can always outrank your competitors regarding domain authority as long as you are part of that competitive space.
An excellent DA score for your website could be between 50 and 60 if all of your direct competitors have scores between 35 and 45. This type of score is enough to help you stand out from your competitors and improve your chances of appearing higher in search results.
How Do You Improve Your Website’s Domain Authority?
While there are a number of factors that might affect your domain authority score, the best method to improve it is to make your website’s overall SEO performance a priority. These are some steps we’ve compiled based on SEO best practices:
Toxic Backlinks Removal
Links that are harmful to the “reputation” of your website are referred to as toxic backlinks. Many sites use black hat SEO techniques to trick search engine algorithms to appear higher on search engine results pages like Google.
Performing a health check on your website’s backlink profile will allow you to compile a list of toxic backlinks that harm your website. Once the list is ready, we suggest doing the following:
- Contact the domain’s owner and request to have the backlink removed.
- If no answer is provided, you can submit a disavow request with the Google disavow tool.
Link Building Efforts
As you have surely noticed, backlinks are quite important for determining domain authority. Backlinks are also among the most crucial ranking factors for search engines. You can use different link-building tools, such as SEMrush, to gather a list of potential prospects and be able to start your outreach process.
Quality Content Creation
By producing high-caliber content and improving your E-A-T, you can attract other websites to link to and collaborate with your website. A blogger or a company wanting to write about that topic will likely find one of your blog posts in their research and, hopefully, link back to your site in their post.
Improve Website Speed
Google considers page speed a critical factor when ranking websites. Websites that load quickly have a competitive edge over slower ones. A page that loads faster is more likely to attract more leads, sign-ups, and higher conversion rates. Furthermore, a speedy website offers a superior user experience overall.
Increasing website performance involves many technical aspects, and it can be very challenging if you are not a web developer or do not have technical knowledge. For you to use independently, we’ve created the following checklist:
- Make sure your CMS is up to date.
- Reduce the size of the image files.
- Take off any unnecessary plugins.
- Switch to a more powerful server (If necessary).
- Use Youtube for video content.
Improve Your Internal Linking Strategy
Concentrating on your internal link structure is another way to boost the user experience on your website. Internal links are hyperlinks that point to pages within the same website. Internal links are clickable references to web pages within the same domain. They don’t lead to pages on another website as external links do.
Internal links also help search engines crawl, read and understand your website better. If used strategically, this can improve your overall domain authority.
Further advantages of interlinking include the transfer of link juice from one page to another. Link juice is the value one online page passes on to other pages. More links pointing at a page give the search engine a vote of confidence because it demonstrates the page’s trustworthiness.
The Bottom Line
Although domain authority does not directly influence search engine rankings, it remains an essential measure since it indicates the likelihood of your website appearing on the SERP and how it stacks up against your competitors.
Focusing on improving your website’s authority as part of your SEO strategy can lead to more favorable results.
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